Rolex is a mysterious being who works for Gokuraku. He is very tall and always appears in a trench coat. His face is angular, as if chiseled from granite and his appearance is slightly inhuman, with features like pointed ears and slanted eyes.
Rolex's position within the Gokuraku organization was not clearly stated in the story, but it can be deduce that he occupies a very high position within the hierarchy, possibly just one step beneath the Owner, Mr Barutekku. He deals mainly in the design and creation of Video Girls. His role could be described as some kind of scientist-inventor, as well as being the CEO of Gokuraku Japan. His subordinate, the old man, once called him a 'genius' and it is indisputable, from the incredible nature of his creations, that he is indeed one.

(Source: Video Girl Ai Manga and Anime Resources)